Étoile Cafe & Bakery

Étoile Bakery and Café is a cozy West Village spot where locals, families, and visitors can enjoy fresh pastries and a relaxed atmosphere. The brand identity was designed to feel traditional, elegant, and warm, inspired by classic Parisian cafés and New York’s clean, minimalist style. Focusing on typography, color, and composition, the process balanced refinement and familiarity to reflect Étoile’s inviting charm and sense of community.

Final deliverables included packaging design for cups and a pastry bag, a menu, and an exterior building concept, later expanding to an email newsletter, a promotional email, and an instagram post, that helped establish the brand’s reach beyond the café.

For this project, I used Adobe Illustrator, Photoshop, and ChatGPT.