Coach Curated

Coach Curated is a conceptual campaign that reimagines vintage Coach handbags as collectible design artifacts. The concept highlights craftsmanship and longevity, presenting each bag as part of a curated museum collection that celebrates timeless design. The visual language is refined and elegant, drawing attention to form, texture, and detail rather than trend.

​

The process focused on creating a cohesive visual system designed to evoke the atmosphere of a gallery exhibit. Consistent typography, lighting, and tone unified the series across each piece. Final deliverables included three campaign ads forming a cohesive narrative of design and legacy.

​

For this project, I used Adobe Photoshop, Illustrator, and ChatGPT.