Cuppa Tea 

Cuppa Tea is a small-batch tea brand for those who appreciate the small details. The concept highlights unique ingredient blends that capture the attention of tea lovers, with visuals and messaging designed to feel intriguing, warm, and familiar before the first sip. The process focused on creating a refined yet approachable identity that reflects Cuppa’s dedication to quality and craft, with thoughtful design choices tying everything together into a cohesive, natural system.

​

Final deliverables included a full brand identity, packaging for multiple flavors, a grocery shelf mockup, and a microsite, later expanded into a cohesive ad campaign. Clean layouts, soft textures, and intentional messaging extended Cuppa’s presence across digital and physical spaces.

​

For this project, I used Adobe Illustrator, Photoshop, Firefly, and ChatGPT.