Noa Beauty

Noa Beauty is a timeless makeup brand focused on creating the everyday essentials people love. The new lip liner and gloss duo brings together classic lip combos in one easy set, pairing a long-wearing matte liner with a matching tinted gloss for a lasting, glossy finish.

 

The goal was to build a fresh brand identity that set the collection apart while staying true to Noa’s focus on simplicity, quality, and shades that flatter every skin tone. I developed a clean, minimal, and cohesive packaging system with visuals that communicated quality and kept the lip colors front and center. Final deliverables included brand guidelines, color mockups, and packaging designs.

 

For this project, I used Adobe Illustrator, Photoshop, Firefly, and ChatGPT.