Cuppa Tea 

Cuppa Tea is a small-batch brand created for those who appreciate the finer details. The concept highlights distinctive ingredient blends that draw in tea lovers through visuals and messaging meant to feel warm, intriguing, and instantly familiar. The goal was to build a refined yet welcoming identity that reflects Cuppa’s commitment to quality and craft, with each design choice contributing to a cohesive, natural aesthetic.

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The final deliverables expanded into a complete visual system with multiple flavor packs, in-store presentation, digital promotional piece, and a pop-up advertisement. Clean layouts, soft textures, and intentional messaging carried Cuppa’s presence across both digital and physical spaces.​