Coach Curated
Coach Curated is a conceptual campaign that reimagines vintage Coach handbags as collectible design artifacts. The concept highlights craftsmanship and longevity, presenting each bag as part of a curated museum collection that celebrates timeless design. The visual language is refined and elegant, drawing attention to form, texture, and detail rather than trend.
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The process focused on creating a cohesive visual system designed to evoke the atmosphere of a gallery exhibit. Consistent typography, lighting, and tone unified the series across each piece. Final deliverables included three campaign ads forming a cohesive narrative of design and legacy.
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For this project, I used Adobe Photoshop, Illustrator, and ChatGPT.
The Process
I began by brainstorming with ChatGPT to help clarify the direction of the campaign, using it to turn a loose visual idea into a defined concept. As the archive theme emerged, I refined the outputs through careful selection and adjustment, shaping them into a clear foundation for the project’s overall visual and conceptual tone.​
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The mockup stage involved generating museum inspired settings through a series of prompts, allowing each photographed bag to be transformed into the desired visual. Once the scenes were in place, I added final details like plaques and logos to complete the campaign.
ChatGPT Prompt:
Take this photo and make it look like a landscape painting of a green field with some lavender flowers, but make sure the purse doesn't change at all.
ChatGPT Prompt:
If this is my concept, can you generate an image of a sculpture on a podium using this bag? So the bag would be stone but make sure to not change the bag itself, and make sure the image is high quality: (entered concept here)
ChatGPT Prompt:
If this is my concept, can you generate an image of a museum case that I can later insert a bag into: (entered concept here)
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Refined prompt:
That looks great but can you remove the smaller box inside and replace it with this bag. Make sure the bag itself doesn't change at all just make it look like it’s in the box.
Original Photo
Output
Original Photo
Original Photo
Output
Output